My Profile

Kennedy Adjei-Ohene has established a distinguished record in digital media, branding, and strategic communications, marked by leadership in high-impact projects, academic contributions, and organizational roles. Below is a structured overview of his key achievements and accomplishments, drawn from professional experiences, academic pursuits, and creative endeavors.

Professional and Creative Accomplishments

- Television Production Leadership: Directed and produced full season of the television series The Other Side, broadcast on MAX TV and GN TV, demonstrating expertise in content creation and media production.

- Branding and Rebranding Initiatives: Spearheaded the complete branding process for Gilead Medical and Dental Center, from conceptual ideation to full execution, in collaboration with cross-functional teams. Additionally, led the rebranding of Sani Group and its subsidiaries, as well as the transformation of Novotel Ghana into Accra City Hotel, encompassing creative development and ongoing brand management.

- Brand Marketing Management: Oversaw brand marketing strategies for major organizations, including Nestlé West Africa (encompassing products such as Milo, Nescafé, and Maggi), Fidelity Bank Ghana, Renault Ghana, and Guinness Ghana Ltd., contributing to enhanced market positioning and consumer engagement.

- Event and Organizational Leadership: Served as Creative Director for the Black Star Marathon, managing all communications to amplify event visibility and participation. More recently, as a member of the organizing committee for the 2025 Absa Black Star Marathon, he played a pivotal role in enhancing the prize structure to promote inclusivity and attract elite runners and wheelchair athletes, positioning Ghana as a premier destination for international sports events.

- Marketing and Development Consulting: Directed marketing, event planning, and brand management for Health and Development Consult, supporting career services, alumni relations, and digital platform enhancements, including website design (e.g., www.erickadae.com).

- Student Association Transformation: As Board Member and Exhibition Committee Chair for the Graphic Arts Students Association, revitalized the organization into a dynamic entity and orchestrated a premier exhibition that engaged over 500 participants from the arts and culture sector.

Academic and Scholarly Contributions

- Master's Degree Completion: Earned a Master of Arts in Communication from Georgia State University in Spring/Summer 2025, with a focus on digital media and strategic communications. Relevant coursework included advanced topics such as Communication Law, Digital Editing, Media Entrepreneurship, Persuasion, Psychology of Branding, Social Media Strategies, and Visual Communication Design.

- Research Publications: Authored or contributed to several scholarly works, including:

  - "The Influence of Media Representation on Self-Efficacy and Social Roles in Black Adolescents: An Integrative Review" (published March 31, 2025), examining media's impact on youth identity and perceptions.

  - "Media Framing of Kwame Nkrumah: A Case Study of The New York Times' Coverage from 1957 to 1966" (published December 6, 2024), analyzing historical media narratives on African leadership.

  These publications underscore his analytical depth in media studies and visual activism.

Creative Projects and Portfolio Highlights

Through his personal portfolio, Adjei-Ohene showcases innovative digital media works, including:

• GSU Imaging Hub Sizzle Reel, a promotional video developed for Georgia State University's Research Innovation and Scholarly Excellence (RISE) initiative.
• Specialty Hobby Influencer, a video project highlighting niche storytelling in digital content creation.
• Pedaling To The Top, a video production focused on motivational narratives in sports and personal achievement.

His broader skill set encompasses digital media strategy, branding, corporate communication, content creation, storytelling, and visual culture, with a commitment to inclusive, technology-driven solutions in communications.

These accomplishments reflect Adjei-Ohene's progression from hands-on marketing roles in Ghana to advanced digital strategy in the United States, emphasizing innovation, collaboration, and measurable impact in media and branding.